10 Amazing SEO Tips You Need To Use
Obviously the above is a joke but over on Poynter, Jim Romenesko contrasts three views on SEO and the death of the clever headline. All of the linked articles are worth the read but there’s a quote in David Wheeler’s Atlantic article from Ian Lurie that rung out to me:
Readers need more information when they’re browsing content on the Web—it’s a fact. Depriving readers of valuable information in an effort to make them click will backfire every time.
Fair enough, but look; Google is a dumb beast, people aren’t. Good content will always drive traffic because it’s linked to; not because it’s first in a list. You see this every day on Twitter as the people you follow (forgive me) curate what you read. Quality and delight should be job one because you want to bring people back and have them explore not just drop them on a page then send them on their way.