Doing it right.

Ok, colour me impressed. Here is a great example of local ad agency Brown doing it right by tying their outdoor/signage to a nice little piece on QR codes. Since the launch of their new site, Brown has taken the opportunity to educate and inspire client “next-steps” while promoting their own expertise and forward thinking. Too often, ad agency blogs end up being a self-congratulatory pat-on-the-back for the latest piece of “great creative from the minds at name_of_agency” which has never made much sense to me. If you want to promote your portfolio, use your portfolio. If you want to promote your agency and your staff as experts, use your blog. Inform your clients or potential clients, inspire them to help you and your staff do creative work, use your own voice as a voice of influence and don’t be afraid to give away a few secrets. You’re in advertising right? So advertise.