Like Reeds in the Wind

Jon Hendren goes over some well-treaded ground in Your Company Sucks At Social Media. It’s a topic that even I’ve chimed in on over and over. I’ve said it before and I’ll say it again, the majority of folks selling you ‘Social Media Marketing’ are hucksters of the highest order, peddling ever changing best practice that bends to the whims of other experts searching for footing on shaky ground. Worth the read.